Blog

Be decisive even if you have not achieved your dream yet

Your job does not make you happy and you need it to change it. Realizing that you have to change job can frighten you. Fear must not cause paralysis, it must lead you to invest time to create new opportunities. Creating new opportunities must become your primary job, and do it best, you need to develop and maintain a positive attitude. You have to be…

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How you can develop your leadership thanks to a story from your childhood

Each of us has his favorite fairy tale. From fairy tales, we can always extrapolate a morality that can help us grow. A condition that I find widespread among young women, my clients, is the archetype of the little match girl. What message does the fairy tale of the little match girl want to send us? What’s moral? The girl in this story lives among…

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Let me shine! – Rebrand yourself

Do you want your site to be not just an excellent store window, but really help you get more customers? Nicky, Cinzia and Marilia are here to help you! Nowadays, having a site is relatively easy. Still, it is not easy to make it profitable, so that it can bring you more customers. So how do you turn a site into a useful marketing tool?…

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How to do more, doing less: your Business Model

I’ve talked to hundreds of bloggers, and the thing that comes up regularly is that they feel exhausted. From their videos on YouTube, or from their images on Instagram, it may not seem that it is. Apparently, they are living the life of their dreams … Most of them live with the constant pressure of having to create new content. Publishing 2-3 videos a week makes them feel like they are not doing enough….

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Decluttering for your website

Decluttering: eliminate the superfluous. If it applies to your wardrobe, it also applies to your website, have you ever thought about it? Even your business deserves to lighten up and be more beautiful, and to do it; you have to start right here: from your site. But how do you understand what you need to eliminate? Let’s start with five easy pieces, that is, things…

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Simplify your Newsletter

If you have an online business, the newsletter is an essential marketing tool, the first fundamental rule: DO NOT SEND ANYTHING YOU WOULD NOT LIKE TO RECEIVE. That’s all? No, there are other mistakes that I see very often. Ready for a small but useful check to avoid ending up in spam or trash? Let’s go! NO to putting too much information. The newsletter is…

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How to get rid of the imposter syndrome

Do you know the impostor syndrome? It is that feeling (which small businesswomen often comes to us) of never being enough: suitable, competent, capable, prepared. It often comes when we are confronted with the competitors, or when it seems to us that the customer is not satisfied. And so we go into crisis, and we think we are not able, we meditate to give up…

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Being original in your business? You have to be right away

In business, there are strategies, imitations, repetitions and models. If you are starting, and you don’t know how to do it, go and see what the competitors do. There is nothing wrong with doing this, but it is not a good idea and now I will explain why. It is essential to be original from the beginning, to learn how to cultivate your originality. Here…

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