In business, there are strategies, imitations, repetitions and models. If you are starting, and you don’t know how to do it, go and see what the competitors do.
There is nothing wrong with doing this, but it is not a good idea and now I will explain why. It is essential to be original from the beginning, to learn how to cultivate your originality.
Here are 4 questions I would like you to ask yourself now.
- If you were sure of your success, what crazy idea would you like to implement?
- If you were the best in your field, what would you do differently than now?
- If people could only remember you for one thing, professionally, what would you like it to be?
- If you had to start all over again, tomorrow morning, what would you certainly do still?
Among your answers, you can find your originality. Give yourself and your future customers the opportunity to develop them.
In your business, i.e. in the products or services you offer, you make your know-how unexpected, incredible, different.
If you believe you need to work with someone to make your brand better, you can contact me whenever you want.