December, the month of good intentions: how are yours going? And if you work on your own, what are the excellent plans for your business?
This may be the right time to review your products/services and understand:
what to keep, what you have to change and what to let go.
A site and activity are full of many offers that leave your potential customer very doubtful.
And as you will have understood by now, the doubtful customer DOES NOT buy.
If you work alone, your strength is quality.
Be proud to have few but excellent offers. It mercilessly erases those that are not: for this, you will have to analyze them very carefully and ask yourself the right questions.
The most complicated thing is not deciding what to keep and what to stop doing, but what to renew and how.
Yes, because some offers as they are may not work, but with a lovely “make-over” they can become more profitable, more complete, more creative and even more fun.
I believe that a “healthy” business should be renewed periodically. Creating space by eliminating or modifying what is not working helps you:
understand what your core business is, which is the most robust and required part of your work,
develop an innovative activity (because renewing rhymes with innovating)
introduce or test new things because you are not burdened with too many offers,
have fun, give life to a business that is not boring, but engaging.