When it comes to marketing and sales strategies, the border with science like psychology is fragile. So subtle as to have given rise to the science of its own: neuromarketing.
Neuromarketing is the combination of marketing and neuroscience or the branch of psychology that studies the brain.
The principles of neuromarketing and the predictable irrationality of consumers
Selling more and finding new customers is the goal of all women entrepreneurs like you and me. So you invest in communication and advertising. You want your target to understand why what you offer is right for her/him.
In a perfectly rational world, this should be enough. And yet – as the principles of neuromarketing demonstrate – it is not so. At least, not, in reality, you live in today. 95% of consumption decisions are irrational.
Discover the 5 principles of neuromarketing to increase your sales
#1 Through the use of colors, you can awaken specific emotions
What is the right color for a website, or a banner, or for a logo?
This is not the first question you need to ask if you want to sell more online.
First, you need to ask yourself what is the emotion you want to awaken in your audience. If you need a professional to create your website, write to me.
One of the essential neuromarketing tricks to make people feel a certain way is to use the right colors.
Each color has a meaning and corresponds to an emotion. The emotion awakens in the unconscious of the person when he looks at it.
For example, yellow transmit optimism and energy, blue tranquility and confidence, and neutral colors balance.
The trick is to identify the mood you want to convey to your customers and choose the corresponding color.
#2 To be impactful, you have to appeal to the mood of your interlocutor
For example, if you are a wedding photographer, your target is likely to be happy and dreamy.
This means that it will respond to a romantic tone. But organizing a wedding is also stressful, so you need to be reassuring about the execution of your service.
Do you want to find your ideal client? Ask me how.
#3 The feeling of urgency or scarcity can increase the perception of value
Wanting what we can’t have is part of our nature. It is also confirmed by neuromarketing.
For this reason, leveraging the sense of urgency can immediately change the perception of value or level of necessity.
In practice, when you limit a product or service to a certain number or an offer at a certain period, it becomes a priority in the minds of your customers.
Of course, the consumer is not stupid. So it must be a real limited occasion, as promised. Repeating the same offer would continually compromise your reputation.
#4 Using faces helps you be more engaging
This principle of neuromarketing is as simple to apply as it is useful. In communicating a product, it is essential to clarify what problem it solves. So why not show its effect directly through the expression of a face?
The photo of a person who smiles satisfied communicates positivity and security. But not only.
It also creates an identification effect where the target imagines itself in that mood, thanks to the product.
#5 You can earn on gratitude
This point is based on the value of customer support.
Having a very available approach to your customers, responding to requests for help and questions, as well as doing everything possible to guarantee the best customer experience, always pays.
This is because it generates a sense of gratitude, which in turn triggers a mechanism of reciprocity.
What does it mean? That a grateful customer is a customer willing to make a purchase (or a positive review) to repay the treatment received.
These are the 5 principles of neuromarketing that I recommend you apply to sell more. These are practical solutions to talk to your customers’ subconscious.
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